Use Cases

Announce Brand Updates

Gain buy-in and prevent surprise from changes to style

  • Create excitement about changes
    Visual changes can cause excitement and create motivation. Tap into that with copy thatโ€™s more emotion than typical.
  • Reassure users against anxiety
    Address user concerns and anxiety about adapting their workflows and learning new things.
  • Offer other channels for more
    Your fans may want to share the news, or give feedback, so provide a link to watch a video or tweet about the upcoming changes.

Boost product adoption and
reduce churn

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