Pricing
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Pricing by Monthly Tracked Users (MTUs)
Pricing scales as you grow, so there are no surprises. For exact pricing based on your user count, book a call.
MTUs
Pro
from
$750
/mo for 5k MTUs
- Up to 20 live experiences
- Copilot to build, analyze, and optimize
- Themes and Custom CSS
- A/B Testing and Goals
- Localize into 5 languages
Growth
from
$1,250
/mo for 5k MTUs, billed annually
- Everything in Pro, plus…
- Unlimited live experiences
- Ranger agent and Governance suite
- AI Interactive Demos and HelpBar
- Dedicated Customer Success and Onboarding
Enterprise
Custom
Tailored to your requirements
- Everything in Growth, plus…
- Roles & Permissions
- Unlimited localization
- Account-switching
- Custom contracts and procurement cycles
Startup plan
For small teams just getting startedStarts at $279 for 2,000 MTUs
Start free trial- 10 Live Chameleon Experiences
- Customization and targeting
- Email support
1.25x
Retention lift
550+
Million experiences shown last year
2 hrs
Average time to first published experience with Copilot
Every feature, side by side
| Pro | Growth | Enterprise | |
|---|---|---|---|
| Agents | |||
|
Copilot
|
|||
|
Ranger
|
— | ||
|
Compass (beta)
|
|||
|
Prism (beta)
|
|||
| Products | |||
|
In-app Experiences
|
Max 20 live | Unlimited | Unlimited |
|
Automations
|
|||
|
Interactive Demos
|
Basic | Full AI+ access | Full AI+ access |
|
HelpBar
|
— | ||
| Features | |||
|
Themes, incl. custom CSS
|
|||
|
Segmentation and targeting
|
|||
|
A/B testing and sampling
|
|||
|
Display rules (incl. smart triggers)
|
|||
|
Scheduling and unscheduling
|
|||
|
Custom events
|
20 | 20 | 50 |
|
Localization (incl. AI translations)
|
5 languages | 10 languages | Unlimited |
| Governance (collision prevention) | |||
|
Review changes
|
|||
|
Rate Limits
|
2 | 2 | Unlimited |
|
Environments
|
4 | 4 | Unlimited |
| Integrations | |||
|
All 3rd party tools (incl. CRMs)
|
|||
|
Webhooks & APIs
|
|||
| Account & Partnership | |||
|
Payment method
|
Credit card | ACH | ACH |
|
Billing cycle
|
Monthly | Annual | Annual |
|
Usage Terms
|
Online (no redlines) | Redlined MSA | Redlined MSA |
|
Security Questionnaires
|
— | ||
|
Roles & Permissions
|
Admins & Viewers | Admins & Viewers | All Roles |
|
Seats (Viewers unlimited)
|
10 | 15 | Unlimited |
|
Extra Seats
|
$300/mo for 5 | $3k/yr for 5 | N/A |
|
SAML 2.0 SSO
|
$400/mo | $4k/yr | $4k/yr |
|
First-party implementation
|
— | — | |
|
Additional "Accounts"
|
— | — | $5k/yr per account |
|
Account-switching
|
— | — | |
|
Expert coaching (onboarding, QBRs etc.)
|
— | ||
Agents
Products
Features
Themes, incl. custom CSS
Pro
✔
Growth
✔
Enterprise
✔
Segmentation and targeting
Pro
✔
Growth
✔
Enterprise
✔
A/B testing and sampling
Pro
✔
Growth
✔
Enterprise
✔
Display rules (incl. smart triggers)
Pro
✔
Growth
✔
Enterprise
✔
Scheduling and unscheduling
Pro
✔
Growth
✔
Enterprise
✔
Custom events
Pro
20
Growth
20
Enterprise
50
Localization (incl. AI translations)
Pro
5 languages
Growth
10 languages
Enterprise
Unlimited
Governance (collision prevention)
Review changes
Pro
✔
Growth
✔
Enterprise
✔
Rate Limits
Pro
2
Growth
2
Enterprise
Unlimited
Environments
Pro
4
Growth
4
Enterprise
Unlimited
Integrations
All 3rd party tools (incl. CRMs)
Pro
✔
Growth
✔
Enterprise
✔
Webhooks & APIs
Pro
✔
Growth
✔
Enterprise
✔
Account & Partnership
Payment method
Pro
Credit card
Growth
ACH
Enterprise
ACH
Billing cycle
Pro
Monthly
Growth
Annual
Enterprise
Annual
Usage Terms
Pro
Online (no redlines)
Growth
Redlined MSA
Enterprise
Redlined MSA
Security Questionnaires
Pro
—
Growth
✔
Enterprise
✔
Roles & Permissions
Pro
Admins & Viewers
Growth
Admins & Viewers
Enterprise
All Roles
Seats (Viewers unlimited)
Pro
10
Growth
15
Enterprise
Unlimited
Extra Seats
Pro
$300/mo for 5
Growth
$3k/yr for 5
Enterprise
N/A
SAML 2.0 SSO
Pro
$400/mo
Growth
$4k/yr
Enterprise
$4k/yr
First-party implementation
Pro
—
Growth
—
Enterprise
✔
Additional "Accounts"
Pro
—
Growth
—
Enterprise
$5k/yr per account
Account-switching
Pro
—
Growth
—
Enterprise
✔
Expert coaching (onboarding, QBRs etc.)
Pro
—
Growth
✔
Enterprise
✔
Want to discuss your needs?
Whether you're evaluating Chameleon or need help choosing the right plan, our team is ready to help.
"Chameleon is not only a great tool but a great partner! They have a world-class team that is extremely knowledgeable and helpful. I was constantly impressed by everyone I met on the team."
Elyssa Stewart
Former Director of Product Management, Chili Piper
Frequently asked questions
- MTUs are the number of uniquely identified user profiles sent to Chameleon in the prior 30 days. Your pricing scales with this number so you only pay as your active user base grows.
- You get full Enterprise-level access for 14 days. Build, test, and publish experiences with all AI agents and features unlocked. No credit card required to start.
- Pro is self-serve with monthly billing starting at $750/mo. Growth adds the Ranger agent for always-on optimization, Interactive Demos, HelpBar, dedicated CSM support, and coaching — billed annually with sales assistance.
- Yes. You can upgrade from Pro to Growth at any time — your account transitions seamlessly. If you need to adjust, our team will work with you to find the best fit.
- Chameleon is the only adoption platform with four purpose-built AI agents that build, optimise, understand, and personalise your in-app experiences. Most tools offer builders — we offer outcomes.
Your first experience goes live this week
Start a free trial with full Enterprise access. Most teams publish their first experience within 2 hours (with Copilot's help, but we won't tell that they did the heavy lifting!)
