Pricing
Four AI agents. Zero guesswork. In-app experiences that land.
The only adoption platform where AI agents build, test, personalise, and optimise your in-app experiences — so your team ships faster and your users activate sooner.
All plans include a 14-day free trial with full Enterprise functionality.
Trusted by product teams at
3x
Faster feature adoption with personalised in-app guidance
45%
Reduction in support tickets through proactive user education
2 hrs
Average time to first published experience with Copilot
BUILD & TEST
All plans, free
Copilot
Builds experiences and runs A/B tests for you. Ship what works, skip what doesn't.
OPTIMIZE
Growth, Enterprise
Ranger
Your always-on optimizer. Finds underperforming experiences, fixes issues, keeps your in-app strategy sharp.
UNDERSTAND
All plans, usage-based
Compass
Knows every user's context. Tracks behaviour so you can target the right message at the right moment.
PERSONALIZE
All plans, usage-based
Prism
Every user gets their own experience. Adapts copy, timing, and triggers so nothing feels generic.
Pro
from
$750
/mo for 5k MTUs
- Copilot builds and A/B tests experiences for you
- Up to 50 live experiences with governance controls
- AI tracking & personalisation for 5k interactions/mo
- Flexible monthly billing, no commitment
Most popular
Growth
from
$1,250
/mo for 5k MTUs, billed annually
- Ranger optimizes live experiences automatically
- HelpBar, Interactive Demos & unlimited experiences
- AI tracking & personalisation for 10k interactions/mo
- Dedicated coaching, onboarding & quarterly reviews
Enterprise
from
Custom
Tailored to your requirements
- AI agents tuned to your business with dedicated implementation
- Governance that stops in-app experiences from colliding
- Unlimited seats, languages, environments & rate limits
- Custom security and legal terms
Pricing by Monthly Tracked Users (MTUs)
5K MTUs
$750/mo
Growth: $1,250/mo
10K MTUs
$1,125/mo
Growth: $1,375/mo
25K MTUs
$1,750/mo
Growth: $2,000/mo
50K MTUs
$2,500/mo
Growth: $1,875/mo
100K+
Talk to us
Enterprise pricing
| Pro | Growth | Enterprise | |
|---|---|---|---|
| Agents | |||
| Copilot | |||
| Ranger | — | ||
| Compass | 5k credits/mo | 10k credits/mo | Custom |
| Prism | 5k credits/mo | 10k credits/mo | Custom |
| Products | |||
| Experiences | Max 50 live | Unlimited | Unlimited |
| Automations | |||
| Interactive Demos | — | ||
| HelpBar | — | ||
| Features | |||
| Themes, incl. custom CSS | |||
| Segmentation and targeting | |||
| A/B testing and sampling | |||
| Display rules (incl. smart triggers) | |||
| Custom events | 20 | 20 | 50 |
| Localization (incl. AI translations) | 5 languages | 10 languages | Unlimited |
| Integrations | All | All | All |
| Governance (collision prevention) | |||
| Experience collision prevention | Basic | Advanced | Full control |
| Change management / Review changes | |||
| Rate Limits | 1 | 2 | Unlimited |
| Environments | 4 | 4 | Unlimited |
| Integrations | |||
| All 3rd party tools (incl. CRMs) | |||
| Webhooks & APIs | |||
| Account & Partnership | |||
| Payment method | Credit card | ACH | ACH |
| Billing cycle | Monthly | Annual | Annual |
| Usage Terms | Online (no redlines) | Redlined MSA | Redlined MSA |
| Security Questionnaires | — | ||
| Roles & Permissions | Admins & Viewers | Admins & Viewers | All Roles |
| Seats (Viewers unlimited) | 10 | 15 | Unlimited |
| Extra Seats | $300/mo for 5 | $3k/yr for 5 | N/A |
| SAML 2.0 SSO | $400/mo | $4k/yr | $4k/yr |
| First-party implementation | — | — | |
| Additional "Accounts" | — | — | $5k/yr per account |
| Account-switching | — | — | |
| Expert coaching (onboarding, QBRs etc.) | — | ||
Agents
Copilot
Pro
✔
Growth
✔
Enterprise
✔
Ranger
Pro
—
Growth
✔
Enterprise
✔
Compass
Pro
5k credits/mo
Growth
10k credits/mo
Enterprise
Custom
Prism
Pro
5k credits/mo
Growth
10k credits/mo
Enterprise
Custom
Products
Experiences
Pro
Max 50 live
Growth
Unlimited
Enterprise
Unlimited
Automations
Pro
✔
Growth
✔
Enterprise
✔
Interactive Demos
Pro
—
Growth
✔
Enterprise
✔
HelpBar
Pro
—
Growth
✔
Enterprise
✔
Features
Themes, incl. custom CSS
Pro
✔
Growth
✔
Enterprise
✔
Segmentation and targeting
Pro
✔
Growth
✔
Enterprise
✔
A/B testing and sampling
Pro
✔
Growth
✔
Enterprise
✔
Display rules (incl. smart triggers)
Pro
✔
Growth
✔
Enterprise
✔
Custom events
Pro
20
Growth
20
Enterprise
50
Localization (incl. AI translations)
Pro
5 languages
Growth
10 languages
Enterprise
Unlimited
Integrations
Pro
All
Growth
All
Enterprise
All
Governance (collision prevention)
Experience collision prevention
Pro
Basic
Growth
Advanced
Enterprise
Full control
Change management / Review changes
Pro
✔
Growth
✔
Enterprise
✔
Rate Limits
Pro
1
Growth
2
Enterprise
Unlimited
Environments
Pro
4
Growth
4
Enterprise
Unlimited
Integrations
All 3rd party tools (incl. CRMs)
Pro
✔
Growth
✔
Enterprise
✔
Webhooks & APIs
Pro
✔
Growth
✔
Enterprise
✔
Account & Partnership
Payment method
Pro
Credit card
Growth
ACH
Enterprise
ACH
Billing cycle
Pro
Monthly
Growth
Annual
Enterprise
Annual
Usage Terms
Pro
Online (no redlines)
Growth
Redlined MSA
Enterprise
Redlined MSA
Security Questionnaires
Pro
—
Growth
✔
Enterprise
✔
Roles & Permissions
Pro
Admins & Viewers
Growth
Admins & Viewers
Enterprise
All Roles
Seats (Viewers unlimited)
Pro
10
Growth
15
Enterprise
Unlimited
Extra Seats
Pro
$300/mo for 5
Growth
$3k/yr for 5
Enterprise
N/A
SAML 2.0 SSO
Pro
$400/mo
Growth
$4k/yr
Enterprise
$4k/yr
First-party implementation
Pro
—
Growth
—
Enterprise
✔
Additional "Accounts"
Pro
—
Growth
—
Enterprise
$5k/yr per account
Account-switching
Pro
—
Growth
—
Enterprise
✔
Expert coaching (onboarding, QBRs etc.)
Pro
—
Growth
✔
Enterprise
✔
Want to discuss your needs?
Whether you're evaluating Chameleon or need help choosing the right plan, our team is ready to help.
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Frequently asked questions
- MTUs are the number of uniquely identified user profiles sent to Chameleon in the prior 30 days. Your pricing scales with this number so you only pay as your active user base grows.
- You get full Enterprise-level access for 14 days. Build, test, and publish experiences with all AI agents and features unlocked. No credit card required to start.
- Pro is self-serve with monthly billing starting at $750/mo. Growth adds the Ranger agent for always-on optimization, Interactive Demos, HelpBar, dedicated CSM support, and coaching — billed annually with sales assistance.
- Compass and Prism are usage-based AI agents. Pro includes 5k credits/mo and Growth includes 10k credits/mo. Credits are consumed when the agents analyse user behaviour or personalise experiences. Enterprise plans have custom credit allocations.
- Yes. You can upgrade from Pro to Growth at any time — your account transitions seamlessly. If you need to adjust, our team will work with you to find the best fit.
- Chameleon is the only adoption platform with four purpose-built AI agents that build, optimise, understand, and personalise your in-app experiences. Most tools offer builders — we offer outcomes.
Your first experience goes live this week
Start a free trial with full Enterprise access. Most teams publish their first experience within 2 hours.
