Interactive demos are a “try-before-you-buy” version of your product. Demos provide a hands-on, click-through experience that mimics real product interactions. They let anyone click through key flows (without signing up or speaking to sales) so prospects, new users, and teammates can discover the “aha!” moments at their own pace.

- Convert website visitors. Embed a Demo on your homepage or pricing page so curious browsers self-qualify before the sales call.
- Jump-start onboarding. Drop a Demo inside your welcome email or in-app modal to show new users the “first win” flow and speed up time-to-value.
- Launch new features. Pair every release note, help doc, or changelog entry with a Demo to make new features click instantly.
- Nudge users throughout the lifecycle. Launch in-app Demos based on user behavior, like hitting milestones or going inactive, to guide deeper adoption.
- Upsell (without the hard sell). Let customers explore premium features hands-on to spark “I need this” moments and speed up expansion deals.
- Get instant product feedback. Follow a Demo with a one-click Microsurvey to capture feedback on concepts, prototypes, or shipped features.

Other demos are made for sales and marketing teams. Chameleon works for those use cases and carries the story into your product:

- One recording → many assets. Auto‑generate announcement modals, Microsurveys, release note copy, help docs, and more.
- Target by intent. Trigger in‑app campaigns based on how someone interacted with the Demo.
- Measure real impact. Demo Goals tell you how many viewers go on to sign up, adopt a feature, or hit any custom milestone.
- All in one UI. Demos live alongside Checklists, Microsurveys, and other in-product patterns (no duct‑taping tools together!).

If you only need a splashy asset for the homepage, other providers are great. If you care about activation and adoption, Chameleon is the keeper.

Start by recording your workflow with the Chrome extension (clicks, scrolls, and text inputs are captured automatically).

If you choose to narrate, your voice powers AI-generated hotspots, copy, and chapters, as well as the creation of additional launch assets, like announcement modals, Microsurveys, email and help doc copy, and more.

Then, refine in the editor: reorder or hide steps, blur sensitive data, add CTAs or email capture, all with no video editing skills required.

Chameleon Demos are flexible: you can embed them on any web page, share them as a standalone link, or launch them inside your product as a full‑screen modal or an inline tour step.

You can insert an email‑capture step at any point in the demo flow, making it easy to identify engaged prospects.

To get feedback on a prototype within your Demo, add Figma as an “Additional action” and let viewers leave comments in context.

For in‑product sentiment checks, you can trigger a Chameleon Microsurvey based on the viewer’s behavior during or after the Demo.

Chameleon’s Demo Goals link viewers to specific in‑product events (such as account creation or a particular feature activation) so you can prove adoption impact. Analytics from other providers focus on demo‑level engagement metrics such as plays, completion rate, and device mix, but do not track downstream product actions.

Sure! Demos can run completely standalone. If goal tracking, AI help, and in-app experiences aren’t on your radar, the free plan will do the trick.

Absolutely. Chameleon’s script runs alongside other DAPs without conflicts, so you can start with the free Demos plan while continuing to use your current platform for manually-created in‑app guides.

Nope! Some teams choose to keep a different demo provider for their marketing demos while using Chameleon for Demos where driving feature adoption is a goal and tracking in-app usage is important.

The fastest approach is:

1. List your top‑performing demos (start with 3‑5).
2. Re‑record them in Chameleon (average rebuild time: less than 15 min each).
3. Match branding with Themes, then retire the old embeds at your own pace.

Pro tip: reuse your old hotspot copy as a voice‑over script so AI adds the copy for you.