Get more conversions from the traffic you already have
Trusted by leading SaaS teams to improve website conversion rate
From passive pages to pipeline machines
Static pages stall conversions
- Static screenshots and long videos
- Product access gated behind a demo call
- One-size-fits-all CTAs
Demos turn interest into action
- Surface "Aha!" moments instantly
- Collect emails when users are most engaged
- Send engagement data to your CRM for relevant follow-up
Your Chameleon toolkit for lead generation
"We ran a series of experiments with interactive demos on our product pages and found that demos drove at least a 200% lift in conversion rate to signup every time."
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Let your product do the talking with
interactive Demos
Go from clicks to contacts
Capture email addresses right inside your Demo the moment curiosity peaks.
Convert more leads by showing, not telling
Embed interactive Demos on your site to let users experience your product's "Aha!" moment and watch conversion rates climb.
Get your product to sell itself
Let visitors pick the path that matches their job-to-be-done. By the time they book a call, they’ve pre-sold themselves and told you what matters.
Show your impact in dollars
Pipe Demo data into your CRM and analytics tools to connect “Viewed Demo” to “Closed Won.”
See who's lurking
Enrich Demo traffic to unmask which teams are poking around and nudge them while interest is hot. 
Do more with your Demo data
Know which features leads care about and sync that data to your CRM to engage them with personalized campaigns.
Yes, this is a Demo... about using Demos to get more demos.
We’ll show you how we collect emails mid-Demo, surface the “Aha!” moment, and send that data to pipeline tools, automatically.
Ready to turn site traffic into sales signals?
Website conversion FAQs
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Can I capture leads inside the Demo?
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Yes! Add Chapters with email capture, calendar booking via direct integrations with Chili Piper and Calendly (coming soon), or multi-CTA buttons so visitors raise their hand right at the “Aha!” moment.
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How much can Interactive Demos boost visitor-to-lead conversion?
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According to industry benchmarks, a 20-25% lift is typical compared with static pages. This happens because prospects experience the product’s payoff first and click the inline form while motivation is high.
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Which conversion metrics should I track?
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You should track start/finish rate, CTA clicks, email capture completions, demo-booking clicks, and downstream trial-signup or pipeline creation. You can sync Demo engagement data to your CRM to understand the impact of Demos on pipeline and revenue.
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What’s the best place on my site to embed a Demo?
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Embed a Demo on your homepage or product pages for broad reach, pricing or comparison pages for high intent, and blog “interactive hubs” to capture research-stage visitors.
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How do I create and edit Chameleon Demos?
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Start by recording your workflow with the Chrome extension (clicks, scrolls, and text inputs are captured automatically).
As you click through your product, narrate your workflow. This audio isn’t included in your final Demo, but our AI uses it to create the Demo for you, complete with hotspots, copy, and chapters.
Then, all you have to do is review and refine in the editor: reorder or hide steps, blur sensitive data, add CTAs or email capture, all with no video editing skills required. -
How do Chameleon’s Demos incorporate AI?
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Chameleon Demos records audio of you explaining your feature like you would to a colleague. Our AI uses that explanation to generate your whole demo, from hotspots to chapters, so you don’t have to do it manually.
After you’re done recording, you’ll also get a suite of AI-generated assets to round out your launch campaign, including announcement modals, Microsurveys, email and help doc copy, and more.
If you want to A/B test your Demo, just tell our AI what you’d like to change. A new variant will be generated, and the A/B test will be set up for you. -
Can I A/B test Demos to improve results?
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Yes! Use AI to create a Demo variant and tweak steps or CTAs. Split traffic with Chameleon’s targeting rules, then compare lift in real time. No code or external testing tool required.
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Do gated Demos convert better than ungated?
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It depends on intent. While ungated flows drive higher overall sign-ups, gating after 4-5 key steps yields fewer but warmer leads. Chameleon lets you test both to find the sweet spot.
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How can interactive Demos accelerate deals?
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Demo engagement data syncs to your CRM, so reps see interest signals and can personalize outreach based on the prospect's actions in the Demo. Additionally, prospects that have explored your product in a Demo before the first call will be more sales-ready.
