Introducing the new Chameleon: Your Self-Improving Product System
Introducing the new Chameleon: Your Self-Improving Product System
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Native A/B Testing for Tours

🎁 A/B Testing from your Dashboard

Test Announcement and Banner variants in just a few clicks! You can now start A/B tests from your Dashboard to determine which design or copy tweak drives users to success. Leverage your custom events and Chameleon's 'Confidence Score' to run tests on auto-pilot, or end them yourself.

The Chameleon build step editor showing two Banner variants — Variant A with the CTA on the left, Variant B with the CTA on the right — for A/B testing CTA placement.

Testing CTAs on a Banner

The Chameleon Experiments panel showing A/B test results comparing two tour variants by completion rate, with a confidence score and a 'Manage Experiment' button.

Experiment results

👉 Learn more about A/B Testing in Chameleon.

Where to start?

Start off with a Control test (Chameleon vs. nothing) to establish the impact of your in-app efforts. Next, move to test how different variants increase tour completion and impact your goals. This way, it's easier to know what needs tweaking.

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