Users stick with products that feel made for them. Chameleon makes that possible at scale.
keep coming back
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From retention risk to re-engagement campaign, before they go quiet
Compass watches your product and tells you which users are at risk
Up to 55% of users in the at-risk cohort haven't set up notifications.
Copilot takes the insight and builds the re-engagement campaign in minutes
A slideout and Microsurvey that push users towards action and feedback, using your brand and product context.
Image 1 — Copilot chat:
User: "More than half our at-risk users have never set up a notification. What should we build?"
Copilot: "I'd start with a single-step slideout for users active in the last 30 days who haven't configured one yet. I'd also build a microsurvey for the same audience to understand the existing friction. Want me to create both?"
Image 2 — The result: A single-step slideout and a microsurvey
Slideout: "You're missing updates that matter to you" [CTA: Set up notifications]
Microsurvey: "What would make notifications useful for you?" [Open-ended response]
Prism personalizes each re-engagement experience, without any manual audiences or variants
*Prism in alpha
Highlights the value each user gets from the feature, based on their role.
Graphic: The same slideout running for two users side by side. An "Admin" user sees: "Don't miss notifications from your team." An "End user" sees: "Notifications help you get work approved and marked done."
Ranger keeps it clean
Finds 2 Tours targeted to the same audience that haven't been started in more than 3 months, cluttering the user retention flow.
Graphic: unpublish stale experiences
Your user retention toolkit
A touchpoint for every moment in the user lifecycle
Retention that relies on building habits, not hope
Built-in retention reporting
Find the retention lift from your in-app guidance on your Chameleon homepage by default, no dashboards to build.
Personalized for each user
Manually personalize guidance copy with any user or company property, or let AI do it at scale. Users who feel like the product gets them are the ones who come back.
Recurrence on your terms
Users don't build habits from one experience. Set Tours, Embeddables, and Microsurveys to repeat after a set time or tracked event, so guidance shows up until the behavior sticks.
Two-way analytics sync
Pull in churn warning signals from Heap, Mixpanel, and Amplitude, reach those users, and push the results back.
Retention recommendations
Copilot analyzes how you're engaging users, surfaces recommendations, and implements the ones you approve.
Anticipate at-risk audiences
Build audiences from in-product behavior and user or company properties to reach users showing early warning signs, or describe who you want to target and let AI do it.
User retention templates to
build habits, fast
User retention FAQs
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Teams usually combine a few patterns for retention, each doing a different job at a different stage of the user lifecycle.
- Walkthrough tours: 2 to 3 steps triggered for users who haven't used a specific feature or workflow.
- Microsurveys: NPS, CSAT, and other surveys are essential for catching churn signals early.
- Resource centers: Always-on menus that give users a path to their next win.
- Embedded Banners and Cards: Non-interruptive nudges embedded in your product UI to educate without pulling users out of what they're doing.
- HelpBar: AI-powered in-app search so users can find answers without filing a ticket or leaving the product. -
Chameleon’s AI is deeply integrated, not bolted on. Our four agents work together to keep users engaged:
- Compass tracks user behavior and surfaces early warning signs without instrumentation
- Copilot plans, builds, and reviews entire campaigns from a goal
- Prism personalizes content for each user, without you managing audiences or variants
- Ranger flags stale or broken experiences automatically -
The User Retention chart on your Chameleon dashboard shows retention rates side by side: users who engaged with Chameleon guidance vs. those who didn't, plus how your lift compares to the Chameleon customer benchmark. You see exactly how much of a difference your guidance is making, in a single number. Copilot can analyze the data and recommend which experiences to build or improve to increase your lift.
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Depending on the installation method you choose, Chameleon installation can take minutes to about an hour, and only needs to be done once.
After that, Copilot can have a working retention campaign ready to review in under ten minutes. You refine the copy, confirm targeting, and publish. So you can be live on the same day, no dev cycles or design sprints required. -
Only once, to install the Chameleon code snippet, which can be done in minutes. After that, your Product or Growth team can own everything from creating retention flows to targeting user segments, without writing a single line of code.
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Absolutely. Create style Themes and Templates and enjoy full CSS control, flexible layouts, and support for your design system. The result is user retention that looks and feels native to your product.
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Tours, Banners, and Interactive Demos come with native A/B testing. You can:
- Create multiple variants of a Tour or Banner with AI, or test against a control group that isn't shown the guidance
- Set the traffic split
- Track completions, conversion goals, and statistical confidence
Chameleon handles the heavy lifting. It shows you which variant drives higher retention or engagement with real data, not gut instinct. Even better: let Chameleon run the test for you and auto-promote the winner to your full audience once it’s statistically sound. -
You can set Rate Limits to ensure users won’t get overwhelmed by in-app guidance, Display Rules to show relevant messages to users actively using specific features, and behavioral triggers to ensure retention feels helpful, not spammy.
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Not at all. The most effective retention strategy is proactive: keeping users coming back before they ever go quiet. Chameleon works across the entire lifecycle, from surfacing a feature a user hasn't discovered yet, to guiding someone who logs in after an absence, to running NPS at a renewal milestone.
Keep exploring
Inspiration gallery
Browse standout user retention examples
Native integrations
Explore integrations to make retention seamless
Use cases
See what else you can do with Chameleon