Chameleon
The product adoption platform for exceptional UX
Drive higher user engagement, retention, and conversion rates with Chameleon's flexible and immersive in-app experiences.
Since 2023
Since 2024
Since 2024
Since 2025
Since 2025
4.4 stars from 348 reviews
Connecting the world's greatest companies to their customers
Turn “huh?” into “aha!” with flexible in-app UX patterns
Guide users to key activation points at their own pace, nudge them towards core features, ask how they’re getting on, and deliver “just-at-the-right-time” help.
Product Tours
Use Tours to guide, successfully onboard, support, or celebrate your users' journey—from discovery to mastery.
Checklist "Launchers"
Highly customizable in-product widgets. Use as checklists or help menus to deepen user engagement and feature discovery.
Tooltip nudges
Provide in-line help to unblock users without interrupting their flow. Use Tooltips to highlight new features or activation steps.
Feedback Microsurveys
Build continuous feedback into your product throughout the user lifecycle with flexible, timely, and targeted in-app surveys.
Book a personalized demo
Confidently drive engagement and revenue with smart in-app UX
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Plans based on your Monthly Tracked Users
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Guided trial for Growth and Enterprise plans
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Secure and reliable; SOC-2 compliant
“Overall, Chameleon has paid itself multiple times over.”
Josh Suess, Senior Director of Digital Service Strategy
“We've been really successful with Chameleon because it actually enables us to be more omnichannel and trigger further automation”
Elyssa Stewart, Director of Product Management
“We needed a tool that would provide results and that wouldn’t have performance issues. Ultimately, we were looking for a tool for the long-haul.”
Vlado Hruda, Staff Product Manager
Flexible pricing based on MTUs
Demos Free
Free
Unlimited product-connected interactive demos
What's Included
- Unlimited Interactive Demos
- Chapters, CTAs, email capture
- On-brand design
- Engagement tracking
Startup
from
For small teams with big goals
Everything in Free plan and:
- Unlimited Tours & Tooltips
- 5 Microsurveys
- 1 Launcher
- Custom CSS
- Copilot Agent
Growth
from
For scaling teams that move fast
Everything in Startup plan and:
- All Experiences Unlimited
- AI Interactive Demos
- A/B Testing
- Governance Suite
- Customer Success
Enterprise
from
Custom Pricing
Total control and security
Everything in Growth plan and:
- Unlimited Seats
- Roles & Permissions
- Localization
- Account-switching
- Contract Redlining
Demos AI+
Separate add-on for paid plans
- AI-powered Demo creation using voice narration
- Auto-generate "Campaign Kit" incl. in-app announcement, email copy, social post etc.
- Connect anonymous views with active user activity to measure true engagement
- Target in-app users based on their Demos engagement
- Native AB testing for Demos, powered by AI
