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Upcoming Webinar

Workshop: How to Integrate Sales Into Your Product-Led Motion

Companies are quickly becoming product-led, enabling customers to self-serve with freemium plans and free trials, before making a purchase. While this leads to more top-of-the-funnel activity, it doesn’t always translate into more customers and revenue.

Product teams still need Sales teams to turn free trials into paying customers and then upsell once they do, but how?

In this workshop, we’ll show you how to integrate your product-led sales and growth motions. You’ll learn how to use the right mix of strategy, tech, and data to deliver a seamless experience for the customer that helps drive revenue.

Plus, we’ll be showing a live demo of how to use Chameleon, Chili Piper, and Salesforce to maximize results in your PLG motion.

  • June 14th, 2023
  • 9am PT / 12pm ET
  • 45 mins
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Plus join us live and you'll get:

  • A playbook to create a best in class trial conversion workflow
  • A playbook to level up your upsell/cross-sell motions
  • A step-by-step recipe for using Chameleon, Chili Piper, and Salesforce to drive PLG
Workshop: How to Integrate Sales Into Your Product-Led Motion

Webinar Speakers

Jay Filiatrault - Head of Growth at Chameleon
Jay Filiatrault
Head of Growth at Chameleon
Jay has 10 years’ experience commercializing SaaS products, and is currently driving growth at Chameleon through education, activation, conversion of self-serve customers, and building efficiencies across the go-to-market process. He specializes in user research, building high-performance analytics, and data-driven experimentation.
Elyssa Stewart - Director of Product Management at Chili Piper
Elyssa Stewart
Director of Product Management at Chili Piper
Elyssa leads the product team at Chili Piper where she is building the best experiences for end users and their prospects. Elyssa has led the charge on taking multiple new product lines to market as a part of new Chili Piper vision and is currently taking on the ever ambitious journey of augmenting a sales-led organization to adopt product assisted tactics.
Arthur Castillo - Head of Dark Social and Evangelism at Chili Piper
Arthur Castillo
Head of Dark Social and Evangelism at Chili Piper
With his 8+ years in sales, Arthur brings a unique view to marketing, and is on a mission to make both sales and marketing aligned and accountable to the metric that matters most - revenue. As part of this mission, Arthur has co-founded Revenue Era, a community of marketers that are obsessed with driving revenue over leads.
Dan Stratton - Partner at CloudKettle
Dan Stratton
Partner at CloudKettle
Dan has over a decade of experience in the SaaS space and currently leads a team of cross-trained Business Analysts that specialize in Revenue Operations. Dan is known for his reporting and analytics chops and his expertise lies in interpreting insights to drive demand generation growth.

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