Introducing the new Chameleon: Your Self-Improving Product System
Introducing the new Chameleon: Your Self-Improving Product System
Alerts & notifications

Reach users in your product, not the promotions inbox

Email is the wrong channel for users who are already logged in. Chameleon targets the users who need to know, builds the alert in minutes, and gets it live without a dev ticket.
Alerts & notifications new
Since 2023
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Since 2021
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Since 2020
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Since 2025
Since 2025
4.4 stars from 359 reviews
Teams that don’t
leave users guessing
G2 Leader badge for Spring 2026. G2 badge for Highest User Adoption, Enterprise, Summer 2025

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From incident to in-app alert, in minutes

When you need users to know now, Copilot builds the targeted alert and gets it live in minutes
A Banner that gets users up to speed, using your brand and product context.
Image 1 — Copilot chat:
User: "Our payment processor is down for EU accounts. We need a banner live now for affected accounts only."
Copilot: "I'll build a dismissible banner targeting accounts with billing region set to EU who have an active subscription."
Image 2 — The result:
A dismissible banner at the top of the app:
"We're aware of a payment processing issue affecting EU accounts. Our team is on it — we expect to be back to normal within 2 hours. [Status page →]"

Prism personalizes each alert, without any manual audiences or variants
*Prism in alpha
Gives each user the information they need, based on their role.
Graphic: Two banner variants side by side.
Admin: "We're aware of a payment processing issue affecting EU accounts. Transactions may be delayed — expected resolution within 2 hours. [Check status page →]"
Team member: "We're aware of a technical issue affecting some accounts. Our team is on it — no action needed, and we expect to be back to normal within 2 hours."

Copilot translates the alert into every language your users speak
One click to generate translations that you can then review or upload automatically.
Graphic: The banner is shown in multiple language versions side by side.

Ranger keeps it current
Flags when integrations stop syncing, so your targeting doesn't break.
Graphic: reconnect integrations

The difference between notification and noise

Show when they should
Show when they should

Attach to specific pages, elements, or user actions so users see the alert at the exact moment it means something.

Set how often it's seen
Set how often it's seen

Set a notification to stop showing after dismissal, after a set number of sessions, or once the underlying condition is resolved, so you can match frequency to urgency.

Alerts that know who they're talking to
Alerts that know who they're talking to

Use user and account variables to pull real data into notification copy. An alert that says "You're at 94% of your API limit" hits differently than one that says "You're running low."

Only the users that need to know
Only the users that need to know

Target by plan, account, behavior, or describe your audience in plain language and let AI build it.

Always-accurate AI translations
Always-accurate AI translations

Ranger flags live alerts with missing or outdated translations. Copilot generates translations.

Critical alerts, no cap
Critical alerts, no cap

Rate limits cap how much guidance any user sees in a given period. Tag your most important alerts as exempt so they always show, no matter what else is running.

Book a demo to get the right alert to the right users, in minutes
Watch Copilot build a targeted alert from a one-line brief
See Prism adapt the same message for different users
Go from incident to live notification in under ten minutes
"With Chameleon, I can spin up an in-app announcement in five minutes and notify everyone. It helps us operate at the speed that we want to."
Natalie Mastracci
Natalie Mastracci
Head of Product
"If it's something that I need to ensure that customers read and understand, having it in the product feels like a better guarantee than only having an email for that."
Jordan LaCount
Jordan LaCount
Head of Product
"Overall, Chameleon has paid for itself multiple times over. It showed how much more effective in-app messaging is, compared to email."
Josh Suess
Josh Suess
Senior Director of Digital Service Strategy

Alerts & notifications FAQs

It depends on the urgency of the alert.

- Banners: Outages, maintenance windows, billing holds, or anything users need to know but don't need to act on right away.
- Modals: High-urgency notices that require acknowledgment before users continue.
- Tooltips: Feature-level alerts attached directly to the affected element, like deprecation notices, setting changes, and temporarily unavailable functionality.
- Embedded cards: Lower-urgency updates users can notice on their own terms.
Push notifications are delivered outside your product (to a user's device or browser) regardless of whether they're actively using your app. Chameleon delivers notifications inside your product to users who are already there.

When a user is logged in and working, Chameleon reaches them at exactly the right moment with the right message. When they're not in your product, email and push are better tools for the job.
Chameleon’s AI is deeply integrated, not bolted on. Our four agents help you launch alerts before users notice anything is wrong:

- Compass tracks user behavior and surfaces the segments that need to hear from you
- Copilot plans, builds, and reviews entire campaigns from a goal
- Prism personalizes content for each user, without you managing audiences or variants
- Ranger flags stale or broken experiences automatically
Depending on the installation method you choose, Chameleon installation can take minutes to about an hour, and only needs to be done once.

After that, Copilot can have a working notification ready to review in under ten minutes. You refine the copy, confirm targeting, and publish. So you can be live on the same day, no dev cycles or design sprints required.
Only once, to install the Chameleon code snippet, which can be done in minutes. After that, your Product or Growth team can own everything from creating alerts to targeting user segments, without writing a single line of code.
Absolutely. Create style Themes and Templates that you can reuse in an instant and enjoy full CSS control, flexible layouts, and support for your design system. The result is alerts and notifications that look and feel native to your product.
Not at all. While Chameleon is perfect for critical in-app communication, customers also use it for new-user activation and customer retention with onboarding nudges, plan-specific upsells, and re-engagement messages.

Keep exploring

Alerts & notifications new

Inspiration gallery

Browse standout alert and notification examples

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Alerts & notifications new

Native integrations

Explore integrations to make critical communication seamless

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Alerts & notifications new

Use cases

See what else you can do with Chameleon

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