G2 badges are earned the old-fashioned way: customers use the product, something changes for them, and they take the time to write about it. There's no shortcut to that. Across 25+ documented customer wins and hundreds of reviews, the pattern holds: one team tripled their activation rate from 15% to over 40% with a single in-app tour. Another cut onboarding time in half.
These aren't projections; they're what customers reported after using Chameleon. And every season, they push us to ship something worth writing about next time.
Receipt #1: Two Agents shipped in a single cycle
A lot of platforms have AI agents on their roadmap or in early access. Chameleon's are live today and gaining new skills.
Copilot analyzes running campaigns and surfaces what to improve. It summarizes user feedback and identifies how to turn detractors into promoters. It builds audiences, generates A/B test variants, and debugs experiences from a conversation. And because it knows your account, you can ask why something isn't showing up and get an actual answer about your setup.
"Copilot got me from zero to nearly publishable in one session. It asked the right clarifying questions instead of guessing and identified the right friction points. I wasn't just getting output; I was seeing the strategy. Then, it created an experience I could use right away. That would've taken multiple back-and-forths with our design team, but Copilot did it in minutes."
Ranger does the work nobody should do manually. It scans your account weekly, flags stale experiences, detached elements, out of sync integrations, and governance risks, then helps you fix them. Before Ranger, this was either someone's Friday afternoon or nobody's job at all. Together, they close the loop: Copilot builds the experiences, Ranger keeps them healthy.
Receipt #2: 10+ features shipped since last season
Momentum Leader is about how fast you're moving. We listened to teams wanting to move smarter and enforce stronger governance. Last quarter:
Copilot learned to create A/B test variants, summarize survey responses, answer questions, and debug experiences. Four major capability expansions for a product that launched three months ago.
Companies View and a fresh UX for targeting, so you can see engagement at the account level, review who you're reaching, and target by company, with more coming soon.
"Chameleon can handle pretty much everything I need when onboarding new users or walking them through our software’s functionality. We were able to improve our conversion rate among trial users, and their AI also makes it super easy to improve your onboarding."
Global URL Exclusions: one governance setting to block experiences from checkout pages, billing screens, or anywhere else they shouldn't appear.
AI Themes so anyone can create a branded style in minutes just by browsing. Chameleon captures colors, fonts, component styles, and turns them into ready-to-use themes.
Receipt #3: A new product line, not a feature update
In-app adoption has always started at login. Interactive Demos extend that work to where buyers are before they've ever created an account.
Last quarter, Demos gained CTA tracking, audience identification, and viewer targeting. The same measurement depth you'd expect from your core in-app experiences, applied to pre-signup content.
"With Demos, we can take the in-app tours we're creating with Chameleon and bring them outside the product. It's been really impactful!"
PLG teams with complex onboarding are already using Demos to shape how users think about the product before signup. And because Demos live inside Chameleon, the data flows into the same targeting, segmentation, and optimization tools you already use for post-signup experiences.
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Why this matters if you're evaluating DAPs
Every badge started with a team that found a way to activate faster or convert more with Chameleon. When they looked back on the quarter and decided something worth reviewing had happened, that's how we earned another season.
What separates Chameleon right now: AI that builds and optimizes campaigns from inside your account, a governance layer that enforces standards automatically, and a Demos pipeline that connects pre-signup content to post-signup data. No other DAP ships all three.
"Best-in-class for in-app onboarding and PLG"
If you're comparing platforms, skip the badge walls. Ask each vendor what they shipped last quarter and how much of it you can use today.
We just showed you ours.
👉 See it for yourself: book a demo or explore Chameleon in our interactive demos.
