Airtable User Onboarding Modal
Modal helping users to understand the scope and flexibility of a core feature.
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Product Marketing Examples
Product Tips
Helpful in-product messaging that informs, reassures, and drives action
Gusto Feature Onboarding Tip
Shown to trial users to sell the flexibility and benefits of the Run Payroll feature
PandaDoc Feature Discovery Tip
Subtle tip shown to new users to help them streamline a regular workflow
Amplitude Feature Education Banner
Feature tour contained within a bottom banner
InVision DSM Upsell Prompt
Prompt to encourage users to download a plugin for enhanced functionality
Quickbooks Notification Tooltip
Tooltip to let users know that a process will run in the background while they act
Segment Tooltip
Explanation of a new concept as a user hovers over related text
Buffer Onboarding Tip
Tip to reassure users about other options during user onboarding
Eventbrite Integration Modal
Prompt to encourage users to connect and leverage their Facebook accounts
Evernote Download Prompt
Modal to help users discover other platforms for Evernote
Facebook Ads Design Change Tooltip
Onboarding users to new brand style and design for existing product
GoDaddy Design Change Tooltip
Reorientation of users to new interface layout and components
Google Drive Tooltip
Contextual tooltip that helps users discover more subtle features
Google Drive Tooltip Hint
Triggers helpful tips and provides peace of mind in context with user's actions
Heap Tooltip Tour
Hotspot tip to explain key interface element and encourage users to act
Intercom Lightbox Tip
Lightbox circle to focus users to take particular action during user onboarding
InVision Product Tip
Useful tip to improve user's experience and create greater engagement
Invision Lightbox Tooltip
Lightbox tip to help explain new navigation element in the interface
Localytics Lightbox Tooltip
Lightbox to explain the meaning behind a key interface element
PicMonkey Video Modal
Product education video as part of a series of lessons
Pinterest Lightbox Tooltip
Lightbox to highlight search functionality as part of user's first interactions
Prosperworks Tooltip Hint
Tip to let users know about extra value that Prosperworks adds behind the curtain
StackOverflow Modal Tour
Modal that explains key concepts and taxonomy during user onboarding
Tumblr Onboarding Lightbox
Lightbox to highlight the most critical navigation component
Boost product adoption and
reduce churn
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