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Localization

Translate in-app guidance with AI in minutes

Chameleon translates every Tour, Tooltip, Microsurvey, Launcher, and Embeddable into every language you support, then tells you when a translation falls out of date.
Localization
Since 2023
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Since 2022
Since 2024
Read Case Study
Since 2022
Read Case Study
Since 2022
Since 2024
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Since 2021
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Since 2020
Read Case Study
Since 2023
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Since 2022
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Since 2025
Since 2025
4.4 stars from 359 reviews
Trusted by teams shipping across the globe
G2 Leader badge for Spring 2026. G2 badge for Highest User Adoption, Enterprise, Summer 2025

Engage users everywhere,
without rebuilding every Experience

Generate translations with Copilot
Generate translations with Copilot

Point Copilot at any Experience and it translates to every language you serve. Review the result or auto-upload it.

Ranger finds what's missing
Ranger finds what's missing

Ranger scans your live Experiences for translations that are missing or out of date due to changes in the source content, and Copilot translates them in one click.

Your glossary, your rules
Your glossary, your rules

Add custom instructions for tone or dialect, and upload a glossary for each language so brand names and product terms translate correctly the first time.

Localize media, too
Localize media, too

Upload translated images and videos alongside your YAML file so visuals match the copy.

DIY also flies
DIY also flies

Prefer your own translators? Download content as YAML or via REST API and upload when ready.

Preview before you publish
Preview before you publish

Switch languages in the Builder to preview each translation before publishing (the perfect time to fix those extra-long German buttons).

How it works

Configure once, translate at scale, and keep everything current.

Set your languages
Tell Chameleon how you identify a user's language (browser language is the fallback) and add your languages.
Generate with Copilot
Select Experiences that need translating. Copilot creates files for all configured languages in one run.
Review and apply
Download files to review, or auto-upload to apply translations. Add rules to your custom instructions as you go.
Publish and maintain
Preview in the Builder, publish live, and let Ranger flag anything that falls behind as you ship new copy.
Which languages are supported?

Chameleon supports any text for any language available within modern browsers.

How does Chameleon know what language to show someone?

You choose the user property that holds their language, whatever you already send us. If it's missing for a given user, we fall back to their browser language.

What types of in-app guidance can be localized?

Tours, Tooltips, Microsurveys, Launchers, and Embeddables (Cards and Banners).

Is Localization on every plan?

Our Pro plan includes 5 languages, Growth includes 10, and Enterprise is unlimited. Ranger, which flags translations that are missing or out of date, is available on Growth & Enterprise.

Your product, in every language your users speak
Start a 14-day free trial or book a demo to see it in action.
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"We chose Chameleon because we saw how easy it was to get going, and didn’t require any developers to operate."
Mitch Yarchin
Mitch Yarchin
Director of Product Management
"My absolute favorite part is working with our CSM, Andrew. Since my first day joining my new role I've seen him as a true partner in helping me achieve success."
Verified User in Computer & Network Security
Verified User in Computer & Network Security
Digital CS Leader
"I like how intuitive and flexible Chameleon is. It allows us to create customized in-app experiences without needing heavy development work."
Bea Patricia P.
Bea Patricia P.
Senior support specialist II
"It showed how much more effective in-app messaging is, compared to email."
Josh Suess
Josh Suess
Senior Director of Digital Service Strategy