A/B Testing

Stop guessing. Start testing.

Test Tours, Banners, and Interactive Demos so data drives your product decisions—no dev needed.
Since 2023
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Since 2023
Since 2024
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Since 2022
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Since 2022
Since 2024
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Since 2021
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Since 2020
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Since 2023
Since 2025
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Since 2025
Since 2025
4.4 stars from 322 reviews
Connecting the world's greatest companies to their customers

Test the experiences that actually convert users

You test email campaigns and product features. Now test the in-product moments that drive discovery, onboarding, and activation.

Precision targeting

Set up control groups and target specific audiences to understand what resonates with different user segments.

Optimized experiences

Test variations of copy, design, and flow to discover what drives engagement and completion.

Identify drop-off points

Run experiments at critical moments to understand why users leave and win them back.

Continuous improvement

Use real data to refine UX and UI flows over time, compounding improvements with each test.

Smarter upsells

Experiment with timing, messaging, and placement to find where upsells actually convert.

“We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members.”
Nate Wallingsford, Head of US Marketing Operations & Optimization
“We need answers fast and to be able to have validation and feel that certainty about the decisions that we're making.”
Natalie Mastracci, Head of Product
“We increased the account created conversion rate by 8%, which is huge as that’s the very first step users take with Shortcut – all thanks to the data we were able to leverage with Chameleon.”
Jordan LaCount, Head of Product

A/B testing that's as simple as ABC

Set up tests in minutes, not sprints. Chameleon gives you everything you need to run rigorous experiments without engineering resources.

Experiment on what matters
Experiment on what matters

Test variations of Tours, Banners, and Demos to find what resonates with your users.

Generate variants with Copilot
Generate variants with Copilot

Duplicate and refine manually, or describe your changes to AI and generate variants with updated copy, design, and layout automatically.

Fine-tune with ease
Fine-tune with ease

Adjust content, design, buttons, and more, and switch between versions to visualize changes in real-time.

Control distribution & measurement
Control distribution & measurement

Set audience splits, define control groups, and use custom events to track the metrics that matter to your business.

Integrate seamlessly
Integrate seamlessly

Send test results to Mixpanel, Amplitude, Heap, and other analytics tools to centralize your experimentation data.

May the best variant win
May the best variant win

Monitor performance in your dashboard with our built-in Confidence Score that tells you when tests reach statistical significance.

We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members.
Nate Wallingsford
Head of US Marketing Operations & Optimization
The Motley Fool

What else can Chameleon do?

A/B Testing

Rate Limiting

Set the right pace for in-app experiences

Learn More
A/B Testing

Alerts

Get notified when users aren't engaged

Learn More
A/B Testing

Segmentation

Engage the right users at the right time

Learn More
Ready to stop guessing
and start knowing?
See how teams like yours A/B test to optimize every user interaction.
Set up tests in minutes
AI-powered variant generation
Built-in confidence scoring
"We chose Chameleon because we saw how easy it was to get going, and didn’t require any developers to operate. "
Mitch Yarchin
Mitch Yarchin
Director of Product Management
"My absolute favorite part is working with our CSM, Andrew. Since my first day joining my new role I've seen him as a true partner in helping me achieve success. "
Verified User in Computer & Network Security
Verified User in Computer & Network Security
Digital CS Leader
"I like how intuitive and flexible Chameleon is. It allows us to create customized in-app experiences without needing heavy development work. "
Bea Patricia P.
Bea Patricia P.
Senior support specialist II
"It showed how much more effective in-app messaging is, compared to email. "
Josh Suess
Josh Suess
Senior Director of Digital Service Strategy