Stop guessing. Start testing.
Test the experiences that actually convert users
You test email campaigns and product features. Now test the in-product moments that drive discovery, onboarding, and activation.
Precision targeting
Set up control groups and target specific audiences to understand what resonates with different user segments.
Optimized experiences
Test variations of copy, design, and flow to discover what drives engagement and completion.
Identify drop-off points
Run experiments at critical moments to understand why users leave and win them back.
Continuous improvement
Use real data to refine UX and UI flows over time, compounding improvements with each test.
Smarter upsells
Experiment with timing, messaging, and placement to find where upsells actually convert.
“We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members.”
“We need answers fast and to be able to have validation and feel that certainty about the decisions that we're making.”
“We increased the account created conversion rate by 8%, which is huge as that’s the very first step users take with Shortcut – all thanks to the data we were able to leverage with Chameleon.”
A/B testing that's as simple as ABC
Set up tests in minutes, not sprints. Chameleon gives you everything you need to run rigorous experiments without engineering resources.
Experiment on what matters
Test variations of Tours, Banners, and Demos to find what resonates with your users.
Generate variants with Copilot
Duplicate and refine manually, or describe your changes to AI and generate variants with updated copy, design, and layout automatically.
Fine-tune with ease
Adjust content, design, buttons, and more, and switch between versions to visualize changes in real-time.
Control distribution & measurement
Set audience splits, define control groups, and use custom events to track the metrics that matter to your business.
Integrate seamlessly
Send test results to Mixpanel, Amplitude, Heap, and other analytics tools to centralize your experimentation data.
May the best variant win
Monitor performance in your dashboard with our built-in Confidence Score that tells you when tests reach statistical significance.
“We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members.”![]()
What else can Chameleon do?
Rate Limiting
Set the right pace for in-app experiences
Alerts
Get notified when users aren't engaged
Segmentation
Engage the right users at the right time
and start knowing?