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New UX for Users and Segments

✨ Cleaner navigation, personal favorites, and smarter audiences

We've rebuilt the Segments page to make reviewing users easier and managing audiences simpler. "Segments" in the navbar is now "Users", with three tabs that separate your data more logically:

  • All Users (review identified users and their properties)

  • Companies (coming soon)

  • Segments (manage custom audiences)

The old tab view is gone, replaced by direct URLs you can bookmark or share with teammates. Plus, you can now star your go-to audiences. Favorites are personal to you and automatically float to the top of every audience selector when building Experiences.

Synced lists become audiences automatically. When you sync user lists from HubSpot, Heap, or Mixpanel, Chameleon now creates corresponding Segments in your Dashboard—one less step between your data sources and targeting the right users.

🔓 The new UI is currently being rolled out to all accounts.

👉 Learn more about creating custom audiences in Chameleon

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