The Chameleon User Onboarding Benchmark Report 2025 🦎

For six years, we’ve dissected millions of in-app experiences 🔥. This year, the evidence is clearer than ever: the once-mighty product tour is on thin ice. So, is it dead, and what will take its crown if so? Want to find out before everyone else? 👇🏼

What is Chameleon?

Product tours? Yeah, of course we’ve got them—along with less-intrusive patterns your users are going to love.

CMD+K search
CMD+K search

AI-powered universal search right inside your product.

Embedded banners and cards
Embedded banners and cards

Embed native-looking content blocks within your product (with no code!).

Interactive demos
Interactive demos

Create demos in seconds and track how users engage with them before signup. Then, use that data to customize the tours and guides they see after signup.

Automations
Automations

Get users from 0 to 1 by taking actions on their behalf. Perform clicks, input text, and more.

Checklists
Checklists

Launch from an in-app widget or embed them directly in your product.

Product tours, tooltips, surveys, and more
Product tours, tooltips, surveys, and more

You'll find all the usual suspects in Chameleon, including surveys with conditional logic for follow-up questions and in-app resource centers.

Engage users on their terms, not at their expense

Get started free or book a personalized demo