Product Tours are used in almost every web app, simple to advanced... but hard data on engagement, performance and conversion power is scarce.
How many steps in tour is too many? How much of the tour do users really read? Which design elements help and harm conversion?
By using averages from over 15 million product experiences, we’ve uncovered major factors that impact the success of Product Tours, so you can create better in-product experiences for user onboarding, feature releases, and other key flows.